CCC x SERRA: In Conversation with Woodblock Chocolate


As part of our L.A. Getaway, we’ve teamed up with one of our sponsors, Oregon-based Serra, a.k.a the  ‘Purveyors of Quality Drugs’. We reached out to six different creatives within the world of cannabis, and asked them to share their personal insights about the central Serra ‘feelings’ – Relaxation, Focus, Creativity, Happiness, Energy and Relief.

Holly Hukill, Chocolatier at Serra on Woodblock Chocolate & HAPPINESS…

“The Woodblock Chocolate bar by Serra is made from delicious craft chocolate and pure cannabis distillate, brought together in our grow and extraction facility. To provide the highest caliber of flavor, we work with Woodblock Chocolate, a family-run, bean-to-bar chocolate manufactory in Portland.

Each batch of Woodblock Chocolate undergoes a thoughtful roasting and refining process; making cacao into chocolate from scratch allows them to bring out the best in the taste of the chocolate. Plus, working closely with farmers provides the advantage of true region-specific flavor development, highlighting the essence of each type of cacao bean. Complemented by just three ingredients – a touch of real cane sugar, cocoa butter, and cannabis oil with the terpenes removed – the full taste of the chocolate comes through in each bar.”


What is your secret to happiness?

Authenticity, presence, and creative pursuits. I find that I’m most content when I allow my inner voice to be heard. It’s important to be true to yourself. At the same time, I sometimes get stuck in my head and find a need to release the inner dialogue and just be. To savor the moment. The sweet spot is finding the balance between the two, and the easiest way to get there for me is through creative outlets. Expression through art is my happy place.


Good things come to those who…

…approach life with love and live their passion.

Who is your happiness guru?

I’m surrounded by happiness gurus. I’m incredibly lucky to work with impassioned people with huge hearts. Both dreamers AND doers. I get daily inspiration from my co-workers. On a more singular scale, I often turn to my favorite astronaut, Colonel Chris Hatfield (the Canadian astronaut who took a guitar into space and covered Bowie’s Space Oddity. Swoon). He has an uplifting and unique perspective on life that’s ambitious but also accessible.


When is the last time you cried from happiness?

We recently hosted an event showcasing our newest line of chocolate bars. It was the culmination of a year and a half of intensely dedicated work, and in the middle of it all, I realized the importance of celebrating that milestone. It’s easy to get lost in the forward momentum of following the next endeavor, and when you’re able to stop and look around at your accomplishments, it can be breathtaking. And happy-tear inducing.

Would you rather be a worried genius or a joyful simpleton?

Without pause, worried genius. I’m a worrier by nature. And I think it’s okay to worry. It allows for introspection about what’s important to you. And there’s plenty of cause for worry in this world of ours. But with enough geniuses, we can take that worry and turn it into positive action.


What lifts your spirits when life gets you down?

The simple pleasures. A delicious meal. Art. Music. Playing my ukulele. Taking a walk through the forest. Spending focused time with my gorgeous daughters. Ladies nights out with strong, independent women.

What makes everyone smile?

Chocolate and baby animals. The wonderment of a small child making a discovery. Kindness and compassion.


What is your happiest childhood memory?

The first time I went swimming. That weightless feeling was magical. I stayed in for hours and had to be dragged out, blue-lipped and pruney. My earliest starry-eyed memory.

Click here to shop the Woodblock Chocolate range at Serra.

Images courtesy of Serra 

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