CCC x SERRA: On Creativity


As part of our L.A. Getaway, we’ve teamed up with one of our sponsors, Oregon-based Serra, a.k.a the  ‘Purveyors of Quality Drugs’. We reached out to six different creatives within the world of cannabis, and asked them to share their personal insights about the central Serra ‘feelings’ – Relaxation, Focus, Creativity, Happiness, Energy and Relief.


In the final episode of this series, we’ve turned the spotlight on our own contributors, to get some insight into their creative processes. Alongside we’ve shared some of our favorite moments from last month’s #CCCLAGetaway (full post coming soon!)

Marina | LONDON

Is technology an essential part of your creative process? 

Technology – such a massive distraction and yet a totally crucial part of my creative process (being a graphic designer for a living)! I can spend hours in front of the computer, or scrolling through my phone, heck sometimes I will simultaneously be doing different things across multiple devices. I do try to balance it out by doing ‘digital detox’ weekends and dedicating some days to traditional methods of research like going to the library or to a lecture. What I really can’t stand is when people fully refuse to accept the modern advances in technology and simply say ‘oh I don’t get it, I am so bad with technology’, and completely refuse to learn something that would probably make their lives a lot easier!

How do you enhance your creative environment?

I recently cleared out my entire apartment using the KonMari method of tidying up, and only kept the things that ‘give me joy’. I was quite surprised by the immediate positive effects! I go through phases where I have LOADS of stuff lying around everywhere while I’m working on a project; fabrics & thread all over the carpet, bits of cut out paper, props, flowers, and then I go into homemaker mode and completely blitz the place from top to bottom so it’s completely free of clutter and utterly spotless. And then the whole process starts all over again!



Do you have a creative nemesis?

From time to time, I will look at incredible work and have mini-mental breakdowns “GREAT. My life’s over, I haven’t reached this level yet.” But I try to always remember that “comparison is the thief of joy” and I think creative collaboration is more powerful than creative comparison, so it’s kept me from having any nemesis’. Although, it would sound pretty cool if I had one.

However, this doesn’t stop me from being my own nemesis — overthinking decisions, questioning my own work, or seeking perfection. Oh, I would also name “The Internet” as a nemesis (the world wide web, not the band — love them). I’m trying to be a more “minimal” internet and Instagram user because while I’m working on projects, I can easily fell into a deep vortex of something totally unrelated. The other day when I was working on my screen play I somehow managed to stalk the entire cast of The Walking Dead on Instagram before getting back to work. WHY did I do that?? And why am I so creepy?

What’s your favorite quote that perfectly sums up your creative process?

I love this advice Ricky Gervais received, ‘No one else knows what they’re doing either.” It is so true. Everybody is just going with the flow, learning as they go and confidently going into the unknown. I’ve worked on so many projects where everyone cluelessly jumps into something together and we come out with a killer creation that is better than we could have ever imagined. Give whatever you do your all.



What music do you listen to, to get your creative juices flowing? 

I feel most creative when I’m writing or performing music. To get in the right mood, I like to listen to my favorite artists who never fail to inspire me. For me, this means soulful voices and groovy tracks – usually R&B, funk,or jazz. This playlist includes some of my favorite soulful jams.

Which creative traits have you inherited from your parent(s)?

I definitely owe all of my musical talent and skills to my parents. Both musicians themselves, they were kind enough to not only pass along their genes, but a deep love and appreciation for music too. As a baby, I went on tour with my Mom’s opera company and by age four I was started on piano lessons, so I guess I didn’t have much choice! Thanks, Mom and Dad!


Kristen | COLUMBIA

What are some of your favorite tools for boosting your creativity?

My go-tos are of course cannabis (I like concentrates with lots of the terpene limonene for getting creative, and often diffuse lemon essential oils while working), energizing music that keeps my body moving a little bit and energy flowing (because who can’t dance a little when Goldlink comes on?), and a little bit of sunlight (I’ll find a sunny area of the house or coffee shop to work in). If I’m starting on something new, I always have a “get lost in Pinterest” session where I explore until I’m brimming with ideas and enthusiasm.

 What do you do when you have a creative crisis?

When I go into crisis mode, the only way to pull me out is alone time with my cannabis, a journal, dancing music, and no television. When I get stuck, I tend to distract myself from the problem by spending far too long on simple day-to-day tasks and watching one of my “comfort shows”, ultimately only further stifling my creativity. It’s not until I isolate for a while and fully tend to my mental, physical, and spiritual needs that I can feel creative again — and by the end of these self-care sessions, I’m always overflowing with creative ideas, motivation, and excitement.


Rachel | LA

Where do you usually find your creative inspiration?

 I find my creative inspiration from the people around me. There is nothing better than grabbing a coffee and chatting with others to stimulate my creativity; I love bouncing around ideas and building off each other. When ever I am in a creative rut I look to my friends and colleagues, you never know what a different perspective will add.

Name an artist/creative whose work you admire most, and why.

Recently I have been obsessing over David Burdeny’s photography. All his photographs, both landscape and architectural have the ability to make you feel as though you are capturing it with your own eyes. The colors he employs, particularly in his Salt Lake and Mojave Desert collection always have the ability to bring a smile to my face. They are so lively and eye-catching while being completely natural. 


We had a blast working on this series with Serra – let us know what you think in the comments below, and don’t forget to follow Serra on Instagram!

Click here to shop some of our favorite products to enhance CREATIVITY from Serra.


Photos by Canna Curious Club & Morgan English (@thiscannabislife)

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